Meta Social Media Marketing Professional Certificate Review in 2023

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Are you interested in enrolling in the Meta Social Media Marketing Professional Certificate but looking for a detailed review? If so, make sure to read this article until the end.

As someone who has already taken this course, I can provide you with a better guide about the course and whether its certificate is worth it. In fact, I’m going to share everything you need to know about this Meta certification course before enrolling in it in this article.

But before we jump into the review, let me tell you about social media marketing. If you don’t know what social media marketing is, it may be difficult for you to understand this Meta Social Media Marketing Certification better.

So, let’s start with a basic question…

What is Social Media Marketing?

In simple terms, social media marketing involves promoting products and services through social media platforms. It’s currently one of the most in-demand skills in 2023.

This type of marketing requires creating and sharing content on social media networks such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. Its objective is to engage with a target audience, build brand awareness, and drive website traffic and sales.

Social media marketing can take several forms, including organic posting, paid advertising, influencer marketing, and social media contests.

Organic posting refers to creating and sharing content with your followers without paid promotion, while paid advertising involves paying to have your content promoted to a larger audience. Influencer marketing, on the other hand, involves partnering with social media influencers to promote your product or service.

Lastly, social media contests involve running a competition on social media to drive engagement and build brand awareness.

Read also: Google Digital Marketing and E-Commerce Professional Certificate Review

Note: Similar to Social Media Marketing there is one more in-demand skill i.e. UX design that you also consider as an alternative. I recommend the Google UX Design Professional Certificate to learn this skill.

Now, let’s delve into the review of the Meta Social Media Marketing Professional certificate…

Meta Social Media Marketing Professional Certificate Overview

The Meta Social Media Marketing Professional Certificate offered by Meta and Aptly, available on Coursera, is an online program designed to provide learners with comprehensive knowledge and practical skills required to become proficient in social media marketing.

In general, this professional certification course will help you to gain knowledge and learn:

• basic skills of digital marketing. (read also: Best Digital Marketing Courses)
• how to develop a strong social media presence and manage it effectively.
• how to make social media marketing strategies and content creation.
• set up and run Facebook and Instagram ad campaigns.
• how to evaluate the results of your social media posts and campaigns.
• analytics and integrated marketing communications (IMC).
• And, more.

The best part of this course is that it doesn’t require any background knowledge or experience in social media marketing. You’ll learn everything from scratch.

After successfully completing the program, you will receive a certificate from Meta and Coursera that you can add to your LinkedIn profile and resume to demonstrate your expertise in social media marketing. You may read our Coursera review to learn more about what their course offers.

Who is Ideal for this course?

As this course focuses on social media marketing, anyone who wants to pursue a career in this field and learn the skills mentioned above can enroll in it.

Whether you’re a college student seeking a side hustle or a working professional looking to enhance your skill set, this course can be beneficial for you.

However, it’s essential to note that this course is specifically designed for beginners who lack adequate knowledge and guidance on social media marketing, running Facebook and Instagram ads, and other related skills. If you already possess these skills, this course may not be the best fit for you.

In a nutshell, this course is ideal for:

• who wants to make a career in social media.
• who want to level up his/her business with the help of social media.
• anyone who wants to receive professional-level training, from Meta.
• who wants to earn and hold an employer-recognized certificate from Meta.
• who wants to start his/her own agency by providing Facebook and Instagram ad marketing services to drive customers and leads to any business.

What you will learn in this course exactly?

As this course concentrates on Meta Social Media Marketing, I have already provided you with an overview of the benefits and knowledge you can expect to acquire from this program. Now, I will provide you with a more detailed explanation of what you will learn in this course.

If you have explored the Meta Social Media Marketing Professional Certificate, you already know that it includes a total of six courses, which are:

1. Introduction to Social Media Marketing
2. Social Media Management
3. Fundamentals of Social Media Advertising
4. Advertising with Meta
5. Measure and Optimize Social Media Marketing Campaigns
6. Meta Social Media Marketing Capstone

These courses are arranged in a specific order and should be taken in sequence if you want to effectively learn social media marketing without missing any crucial information. However, you are also allowed to take individual courses, but I do not generally recommend doing so unless you have already completed the previous courses.

All of these courses include video content, articles, and quizzes to keep you engaged with the course material and facilitate effective learning. Upon completing and passing the quizzes, you will receive grades from Coursera.

While taking the course, you can also take notes and download any lectures, transcripts, or other useful resources. You can interact with other students through the discussion forum, which works well.

To maintain a consistent learning schedule, you can set goals to complete courses on time. Coursera also sends notifications to remind you to take the course and finish your goals.

Now, let’s explore each of these courses and what you will learn in them:

1. Introduction to Social Media Marketing:

This course is nothing but giving you an introduction to the programs and career opportunities in Digital Marketing. However, it includes 5 main topics and many subtopics. Let me highlight these 5 topics you learn in five weeks in this course:

• The Social Media Landscape: This subject is all about giving you an overview of the programs, all forms of marketing, social media for business (how to create and use for business), and the social media landscape, focused on Facebook.

• Social Media Platforms Overview: This topic teaches you about different types of social media platforms like YouTube, Facebook, Instagram, WeChat, Tiktok, Snapchat, and more, what these platforms are used for, and how you can connect these platforms for business purposes by delivering different kinds of contents.

• Goals and Planning for Success: If you want to learn Marketing Goals, SMART goals, and KPIs for marketing.

• Understand your audience: This topic will help you understand your target audience in social media, map your customer journey, and more.

• Choose your social media channels: Lastly, in this topic, you’ll get to know how to socialize your social media platform for different types of audiences and what are social media policy that you need to aware you.

Please note that these are all topics you will learn in the Introduction to Social Media Marketing Course. According to Coursera, it’s a 5-week considering it takes 2-4 hrs each week, however, you’re not bound to this studying schedule. I tell you later about the optimum learning that you should consider.

2. Social Media Management

This series course will help you learn from establishing your social media to evaluating your social media efforts. This course includes a total of 4 topics. Let’s go through each topic and what you learn from them:

• Establish your presence: In this topic, you’ll learn a career in digital marketing, how to create your social presence (e.g. Facebook, Instagram), and the EPIC brand framework which includes Existence, Purpose, Identity, and Correction.

• Social Media Content: Here you’ll learn the anatomy of different social media and their posts, and what is important to post on different social media platforms such as texts, images, or, short forms videos, and finally how to create them.

• Social Media Content Management: This is one the most important subject where you’ll learn what to post, how to manage your content, and the secrets about how to make content viral. You’ll also learn how to get organized with the calendar and repurpose content.

• Evaluate your efforts: Here you’ll learn how to see the insights of Facebook and Instagram.

3. Fundamentals of Social Media Advertising:

This course gives you the fundamental knowledge of social media advertising. You will learn how to invest in paid ads for marketing, how to get sources, create effective ads, and determine your KPIs.

You will also get to know about amazing tools to create effective visuals and tools to employ for effective copy. Along with that, you will also get aware of data, and privacy on policies on running ads on social media platforms.

Finally, you’ll get started with advertising on Facebook and Instagram. As I told you in the beginning, this course is offered by Meta, so it’s obvious this course will mostly focus on Facebook and Instagram advertisements. This brings us to the next course.

4. Advertising with Meta

This course will provide you with a comprehensive guide on advertising on Facebook and Instagram. Initially, you will become familiar with Facebook ads, career opportunities in this field, tools for advertising on Facebook, campaign structure, and more.

You will also learn about setting campaign objectives and budgets for advertising on Facebook or Instagram. Additionally, you will discover how to select your target audience, choose ad placements, and schedule your ads in Ads Manager.

Furthermore, you will learn how to create, edit, and troubleshoot your ads in Ads Manager, as well as how to track your campaign’s performance and results.

Finally, you will gain practical learning through hands-on projects, where you will learn how to build your own campaign in Meta Ads Manager.

5. Measure and Optimize Social Media Marketing Campaigns

After gaining in-depth knowledge of advertising with Meta, this course will help you learn how to measure and optimize the campaigns you create.

When setting up ad campaigns for businesses, you may have significant goals related to conversions and leads. This course will teach you how to evaluate your marketing results against these goals and introduce you to ROI (return on investment) measurement.

Furthermore, you will learn how to optimize advertising using A/B testing, set up A/B testing, and measure across channels with attribution. Finally, the course provides guidance on presenting your campaign results and effective communication skills for presentations, which can be helpful if you work for a company.

6. Meta Social Media Marketing Capstone

This is the final course in the series where you’ll sign up for the Digital Marketing Associate Certification Exam with Meta and prepare for your Capstone project.

You will take the Digital Marketing Associate Certification Exam and learn how to access the exam on Meta’s platform. Upon completion of the exam, you will conclude the Meta Social Media Marketing Professional Certificate Program.

Don’t worry, you’ll also receive a detailed guide on taking the exam and access to useful resources. Finally, the course provides guidance and tips on how to prepare for a job interview as a Social Media Marketer.

Instructors of this course:

This comprehensive course was created by Meta and Aptly, and it’s taught by two experienced instructors: Anke Audenaert, the CEO & Co-Founder of Aptly (an online education production company), and Daniel Kob, a marketing leader and entrepreneur.

If you’re familiar with Udacity, you may recognize both instructors as they also teach Udacity’s Digital Marketing Nanodegree.

Having taken this Meta Social Media Marketing Certification course and experienced their teaching style myself, I highly recommend these instructors. You won’t find any complaints about their teaching. So go ahead and take this course with confidence.

Exams and Certifications:

As I mentioned earlier, there are quizzes throughout the course that you must complete in order to be eligible for the certificate. Don’t worry too much about these quizzes as they are not very difficult. If you have effectively learned the material, you should be able to answer the questions with ease.

Upon completion of all six courses and the projects, you will receive two certificates: the Coursera Social Media Marketing Professional Certificate and the Digital Marketing Associate. These certificates are accredited by ACE and are valuable for obtaining a job in social media marketing.

Please note that in order to earn these certificates, you will also need to complete the Capstone project in the sixth course, as I previously mentioned.

Read also: Udacity Vs Udemy Vs Coursera: Which is best?

How much Meta Social Media Marketing Professional Certificate cost?

Now let me tell you how much this complete course will cost you. If you are from India, you can enroll in this course for just INR 3218 with access for 3 months (learning 5 hours per week).

However, the price of the course depends on your learning speed. If you think you can finish this course in a month, you may try the monthly access option, where you’ll have to pay just INR 1609. If you need more time, you may try 6 months of access, which I would not recommend for everyone.

In my opinion, you should go with 3 months of access to learn and understand everything effectively while giving yourself proper time. No matter which plans you opt for, you get unlimited access to all 6 courses and a shareable Meta certificate of completion.

If you’re from India, this can be the best deal for you at this price, and I highly encourage you to enroll in this course if you find it worth it.

In the United States, the course may cost you $273. However, through the Coursera Plus subscription, which costs $39 per month, you can also take this course at a good price. You also get a 7-day free trial to decide whether this course is worth it.

My Final Verdict:

Meta Social Media Marketing Professional Certificate course is one of the best courses for beginners who want to learn social media marketing skills primarily focused on Facebook and Instagram. From establishing your online presence to running paid ads, you learn in this course. This course provides lots of value at an affordable price.

Additionally, it’s offered by Meta itself, where you’ll earn accredited professional certificates from Meta.

If social media marketing and running ads and campaigns fascinate you, I must say you should take this course. It may surprise you to know that many people offer courses on Facebook ads and charge up to $400.

If you want to make a career in social media marketing and lack social media marketing or digital marketing skills, you may start with this course. However, you must consider the pros and cons (listed in the beginning) and alternatives to this course before enrolling.

Alternatives to Meta Social Media Marketing Professional Certificate:

This course offered by Meta is not only the option to learn social media marketing. Let me also introduce to you some other social media marketing courses that you may also check out…

1. Social Media Marketing Course by Hubspot:

Hubspot offers a free certification course on social media marketing that you may want to consider. While the course doesn’t provide an extensive amount of content, it’s a good starting point for understanding the fundamentals of social media marketing.

In addition to this free course, Hubspot also offers a Facebook Marketing Course that covers Facebook content strategy and paid ads. Moreover, you can find free courses on Hubspot to learn about the basics of other social media platforms like Instagram and Twitter.

Read also: 35 Free Social Media and Marketing Courses

2. Udemy Social Media Marketing Courses:

Udemy offers courses in various fields, including marketing and photography. You can search for a course and learn useful skills. These courses are created by individuals who have expertise in a field and are willing to teach it through a course.

You can find many courses on social media marketing on Udemy, which are available at different prices and offer different types of content. Though the Udemy certificate is not accredited, it helps you learn skills quickly at an affordable price. I highly recommend reading our Udemy review before enrolling in any course on the platform.

3. Social Media Marketing Foundations on LinkedIn Learning:

This course is offered by LinkedIn Learning. Like the Meta Professional certificate, it doesn’t include Facebook ads and campaigns in content but gives you a good wealth of knowledge about social media marketing. It could be a good course to consider if you’re a complete beginner and want to learn social marketing from scratch.

Read also: CourseCareers review- Is it worth the investment?

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