The social media marketing industry is booming. Today, businesses heavily rely on social media platforms to enhance their visibility and drive sales.
If you want to learn social media marketing and build a career in this field, now is the perfect time. The opportunities are endless!
However, to succeed, you need the right skill set—and that starts with choosing the best course that equips you with the necessary skills.
Today, I’m reviewing the Meta Social Media Marketing Professional Certificate, a course taught by senior practitioners at Meta and Facebook.
With five years of experience in digital marketing, I understand which skills truly matter for beginners in social media marketing (SMM).
Based on my knowledge and experience, I’ll share my honest review of this course—whether it’s worth it or if you should consider other alternatives.
Ready? Let’s start with what social media marketing actually is…
What is Social Media Marketing?
In simple terms, social media marketing is the process of promoting products and services through social media platforms.
This marketing approach involves creating and sharing content on platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. The goal is to engage with a target audience, build brand awareness, and drive website traffic and sales.
Social media marketing can take various forms, including organic posting, paid advertising, influencer marketing, and social media contests.
- Organic posting involves sharing content with your followers without paid promotion.
- Paid advertising allows businesses to reach a larger audience by paying to promote content.
- Influencer marketing involves collaborating with social media influencers to promote a product or service.
- Social media contests engage users through competitions that help boost brand awareness.
By leveraging these strategies, businesses can effectively connect with their audience and grow their online presence.
Now, let’s delve into the review of the Meta Social Media Marketing certificate…
Review – Meta Social Media Marketing Certificate
This certificate is offered by Meta and Aptly on Coursera, an online program designed to equip learners with comprehensive knowledge and practical skills in social media marketing.
This professional certification course covers essential topics, including:
- Fundamentals of digital marketing
- Building and managing a strong social media presence
- Developing effective social media marketing strategies and content
- Setting up and running Facebook and Instagram ad campaigns
- Analyzing social media performance and campaign results
- Understanding analytics and integrated marketing communications (IMC)
- And much more!
The best part? No prior experience in social media marketing is required!
This course is designed for beginners, guiding you step by step from the basics.
Upon successfully completing the program, you’ll receive a certificate from Meta and Coursera, which you can showcase on your LinkedIn profile and resume to highlight your expertise in social media marketing.
Want to learn more about Coursera’s offerings? Check out our Coursera review for a detailed breakdown!
What you will learn in this Meta certificate exactly?
Since this course focuses on Meta Social Media Marketing, I’ve already provided an overview of the benefits and skills you’ll gain. Now, let’s dive deeper into what you’ll learn in this program.
The Meta Social Media Marketing Professional Certificate consists of six courses, designed to be taken in sequence for a structured learning experience:
- Introduction to Social Media Marketing
- Social Media Management
- Fundamentals of Social Media Advertising
- Advertising with Meta
- Measure and Optimize Social Media Marketing Campaigns
- Meta Social Media Marketing Capstone
Each course builds on the previous one, ensuring you don’t miss any crucial information.
While you can take individual courses, I generally recommend following the full sequence unless you already have prior knowledge.
Let’s explore its all course-series and see what you can learn:
1. Introduction to Social Media Marketing:
This course introduces digital marketing programs and career opportunities in the field. It covers five main topics, each divided into multiple subtopics, providing a structured approach to learning over five weeks.
The course begins with an overview of digital marketing, different marketing approaches, and the role of social media in business.
You’ll learn how to create and utilize social media for business, with a primary focus on Facebook.
From there, you’ll explore various social media platforms, including YouTube, Instagram, WeChat, TikTok, and Snapchat, understanding their unique purposes and how businesses can leverage them by delivering different types of content.
Next, you’ll dive into setting marketing goals, using the SMART framework, and identifying key performance indicators (KPIs) to measure success in social media marketing.
The course also covers selecting the right social media platforms based on your business objectives, along with the essential social media policies businesses must follow.
According to Coursera, this is a five-week course requiring 2-4 hours per week. However, there are no strict deadlines, allowing you to learn at your own pace.
In the next section, I’ll share tips on optimizing your learning experience to get the most out of this course.
2. Social Media Management
This course series will guide you through everything from establishing your social media presence to evaluating your performance. It covers four key topics.
First, you’ll explore a career in digital marketing and learn how to create a strong social media presence on platforms like Facebook and Instagram.
You’ll also be introduced to the EPIC Brand Framework, which consists of Existence, Purpose, Identity, and Correction—essential elements for building a successful brand.
Next, you’ll learn about different social media platforms and their content structures. You’ll discover what to post—whether it’s text, images, or short-form videos—and how to create engaging content tailored to each platform.
Managing social media content is crucial, and this section will teach you what to post, how to organize your content effectively, and strategies to make it go viral.
You’ll also learn how to use a content calendar to stay consistent and how to repurpose content for maximum reach.
Finally, you’ll explore how to analyze your social media performance using insights from platforms like Facebook and Instagram, helping you refine your strategy and improve engagement.
3. Fundamentals of Social Media Advertising:
This course gives you the fundamental knowledge of social media advertising. You will learn how to invest in paid ads for marketing, how to get sources, create effective ads, and determine your KPIs.
You will also get to know about amazing tools to create effective visuals and tools to employ for effective copy. Along with that, you will also get aware of data, and privacy on policies on running ads on social media platforms.
Finally, you’ll get started with advertising on Facebook and Instagram. As I told you in the beginning, this course is offered by Meta, so it’s obvious this course will mostly focus on Facebook and Instagram advertisements. This brings us to the next course.
4. Advertising with Meta
This course will provide you with a comprehensive guide on advertising on Facebook and Instagram. Initially, you will become familiar with Facebook ads, career opportunities in this field, tools for advertising on Facebook, campaign structure, and more.
You will also learn about setting campaign objectives and budgets for advertising on Facebook or Instagram. Additionally, you will discover how to select your target audience, choose ad placements, and schedule your ads in Ads Manager.
Furthermore, you will learn how to create, edit, and troubleshoot your ads in Ads Manager, as well as how to track your campaign’s performance and results.
Finally, you will gain practical learning through hands-on projects, where you will learn how to build your own campaign in Meta Ads Manager.
5. Measure and Optimize Social Media Marketing Campaigns
After gaining in-depth knowledge of advertising with Meta, this course will help you learn how to measure and optimize the campaigns you create.
When setting up ad campaigns for businesses, you may have significant goals related to conversions and leads. This course will teach you how to evaluate your marketing results against these goals and introduce you to ROI (return on investment) measurement.
Furthermore, you will learn how to optimize advertising using A/B testing, set up A/B testing, and measure across channels with attribution.
Finally, the course provides guidance on presenting your campaign results and effective communication skills for presentations, which can be helpful if you work for a company.
6. Meta Social Media Marketing Capstone
This is the final course in the series where you’ll sign up for the Digital Marketing Associate Certification Exam with Meta and prepare for your Capstone project.
You will take the Digital Marketing Associate Certification Exam and learn how to access the exam on Meta’s platform. Upon completion of the exam, you will conclude the Meta Social Media Marketing Professional Certificate Program.
Don’t worry, you’ll also receive a detailed guide on taking the exam and access to useful resources. Finally, the course provides guidance and tips on how to prepare for a job interview as a Social Media Marketer.
Instructors of this course:
This comprehensive course was created by Meta and Aptly, and it’s taught by two experienced instructors: Anke Audenaert, the CEO & Co-Founder of Aptly (an online education production company), and Daniel Kob, a marketing leader and entrepreneur.
If you’re familiar with Udacity, you may recognize both instructors as they also teach Udacity’s Digital Marketing Nanodegree.
Having taken this Meta Social Media Marketing Certification course and experienced their teaching style myself, I highly recommend these instructors. You won’t find any complaints about their teaching. So go ahead and take this course with confidence.
Exams and Certifications:
As I mentioned earlier, there are quizzes throughout the course that you must complete in order to be eligible for the certificate.
Don’t worry too much about these quizzes as they are not very difficult. If you have effectively learned the material, you should be able to answer the questions with ease.
Upon completion of all six courses and the projects, you will receive two certificates: the Coursera Social Media Marketing Professional Certificate and the Digital Marketing Associate.
These certificates are accredited by ACE and are valuable for obtaining a job in social media marketing.
Please note that in order to earn these certificates, you will also need to complete the Capstone project in the sixth course, as I previously mentioned.
Read also: Udacity Vs Udemy Vs Coursera vs Edx: Which is best?
How much Meta Social Media Marketing Professional Certificate cost?
Now let me tell you how much this complete course will cost you. If you are from India, you can enroll in this course for just INR 3415 with access for 3 months (learning 5 hours per week).
However, the price of the course depends on your learning speed. If you think you can finish this course in a month, you may try the monthly access option, where you’ll have to pay just INR 1707.
If you need more time, you may try 6 months of access, which I would not recommend for everyone.
In my opinion, you should go with 3 months of access to learn and understand everything effectively while giving yourself proper time. No matter which plans you opt for, you get unlimited access to all 6 courses and a shareable Meta certificate of completion.
If you’re from India, this can be the best deal for you at this price, and I highly encourage you to enroll in this course if you find it worth it.
My Final Verdict:
Meta Social Media Marketing Professional Certificate course is one of the best courses for beginners who want to learn social media marketing skills primarily focused on Facebook and Instagram. From establishing your online presence to running paid ads, you learn in this course. This course provides lots of value at an affordable price.
Additionally, it’s offered by Meta itself, where you’ll earn accredited professional certificates from Meta.
If social media marketing and running ads and campaigns fascinate you, I must say you should take this course. It may surprise you to know that many people offer courses on Facebook ads and charge up to $400.
If you want to make a career in social media marketing and lack social media marketing or digital marketing skills, you may start with this course. However, you must consider the pros and cons (listed in the beginning) and alternatives to this course before enrolling.
Now It’s your turn:
So, in this Meta Social Media Marketing Professional Certificate review, I have shared all about this course including its key pros and cons.
Now I’d like to hear from you: Got any thoughts or questions about this Meta Professional Certificate course? And, Did you satisfy with my review?
Let me know in the comment…
Alternatives to Meta Social Media Marketing Professional Certificate:
This course offered by Meta is not only the option to learn social media marketing. Let me also introduce to you some other social media marketing courses that you may also check out…
1. Social Media Marketing Course by Hubspot:
Hubspot offers a free certification course on social media marketing that you may want to consider. While the course doesn’t provide an extensive amount of content, it’s a good starting point for understanding the fundamentals of social media marketing.
In addition to this free course, Hubspot also offers a Facebook Marketing Course that covers Facebook content strategy and paid ads. Moreover, you can find free courses on Hubspot to learn about the basics of other social media platforms like Instagram and Twitter.
Read also: 35 Free Social Media and Marketing Courses
2. Udemy Social Media Marketing Courses:
Udemy offers courses in various fields, including marketing and photography. You can search for a course and learn useful skills. These courses are created by individuals who have expertise in a field and are willing to teach it through a course.
You can find many courses on social media marketing on Udemy, which are available at different prices and offer different types of content. Though the Udemy certificate is not accredited, it helps you learn skills quickly at an affordable price. I highly recommend reading our Udemy review before enrolling in any course on the platform.
3. Social Media Marketing Foundations on LinkedIn Learning:
This course is offered by LinkedIn Learning. Like the Meta Professional certificate, it doesn’t include Facebook ads and campaigns in content but gives you a good wealth of knowledge about social media marketing. It could be a good course to consider if you’re a complete beginner and want to learn social marketing from scratch.
Happy Learning 🙂
(To support my writing, I may use affiliate links in this article. Rest assured, they don’t affect my honest reviews.)
